About me

Graphic Designer with over 10 years of experience in both agency and freelance settings, collaborating with national and international clients. Skilled in creative direction, advertising strategy, and cross-media design, I have led and worked alongside design teams to develop impactful campaigns for ATL, BTL, and digital media.

As a detail-oriented, aesthetically driven, and results-focused professional, I thrive in creative processes and team environments. My approach balances strategic thinking with high-quality execution, always aligned with the core objective: creating value for brands.

Key Experience

Senior Creative Designer & Proyect manager

UMA - Vehículo Comerciales
2020-2024

Senior Creative Designer & Proyect manager

Education

PRIMARY EDUCATION
Colegio Calasanz - Medellín, Colombia

SECONDARY EDUCATION
Colegio Calasanz - Medellín, Colombia

INSTITUTE OF ARTS - IDEARTES
Digital Graphics Technician (5 semesters)

INSTITUTE OF ARTS - IDEARTES
Digital Graphics Technologist (3 semesters)

MARKETING MANAGEMENT DIPLOMA
Politécnico de Colombia

ADOBE CERTIFIED ASSOCIATE (ACA)
Visual Communication Using Adobe Photoshop

ADDITIONAL TRAINING
Communicative English Level B2 - Colegio Mayor de Antioquia
Digital Photography Diploma - Yurupary

UMA - Customer Experience
2020-2023

Senior Creative Designer

BW Brainworks Agency
2013-2020

Senior Creative Designer (Freelance)

HOGAR DE ÁNGEL SAS
2024-Present

Lastly I am...

  • Graphic Design & 360° Campaign Conceptualization

    • Designed and conceptualized creative assets for 360° campaigns in collaboration with marketing directors and sales teams.

    • Adapted designs for cross-platform formats: digital banners, landing pages, social media, and interactive presentations.

    Creative Development & Visual Strategy

    • Produced style guides, mood boards, creative proposals, and mockups to align with brand vision.

    • Prepared and technically reviewed final artwork for both digital and print environments.

    Collaboration & Project Management

    • Actively participated in briefing sessions, creative workshops, and design reviews.

    • Managed timelines and workflows to deliver simultaneous projects under tight deadlines.

One sentence

A music-obsessed creative
An art-curious
A tech geek
A motorcycle explorer
A gaming fanatic
A proceduralism devotee
A nice dancer

"Problems can't be solved with the same thinking that caused them." Alber Eistein

Let's build something great together